There are easier ways to grow your small business than you may realize. Because you have a stable base of buyers already, you will have a much easier time expanding your business and finding room for growth. You are going to spend a lot of time and money finding new customers.
It is true that you ought to always be working on your marketing so that you can have a steady and reliable stream of new customers but this isn’t all that you should be doing. Do you ever think about offering more products or services to people who have bought from you previously? You can also create a plan that will include funnels for Internet marketing and finding existing customers so that they can visit you online. You can do all sorts of things to integrate your website to your offline business that will help you expand your business and make more sales.
Getting your buyers to give you feedback can provide you with plenty of fantastic insights into your business. You are going to find that the very best feedback comes straight from asking the important questions. Don’t just give people a card or something asking a general question. At the very least, do not rely on the terribly overused “how am I doing?” Put a little bit of thought into your feedback request because it is important to get some specific information. Devise a list of questions, five to ten will do, that people can answer briefly and succinctly. In order to improve your response rate to these questions is to explain your motivations and to ask your buyers and clients to help you. This method is effective because it appeals to the buyer’s sense of empathy.
If you want to increase your website’s business, you need to increase how well your site can convert sales. Each site needs to have more conversions and the way to get them is through better usability. You can judge your current situation by taking stock of your bounce rate. Then you need to check out the length of time a visitor spends on your site and whether or not he or she actually leaves the page on which he or she has landed. It’s important that all of your pages be as easy as possible for your customers and readers to make use of.
A good example of this is your contact page and whether or not it contains a phone number. You can further optimize this by using links that will call you with a single click by your users and readers. More people will call you when you employ this “click to call” smart phone feature on your site.
Be as creative as you can and try not to let your nerves thwart your efforts to properly promote your site and business to your buyers and clients. One of the most effective techniques for selling to your customers is to talk about discounts, sales and other types of special offers. If people ask you for more information or answer yes when you ask them if they’d like to know more, hand them your business card or a flier that contains your URL. Fliers are your best option here because they are big enough to contain marketing text. The flier’s large size also makes it more likely that the person will keep it and remember that it is there. This is just one of many different ways to help build your business. You also, then, need to give them a great encouragement to help them decide to join your email list too. There are very few workable excuses for the feeling like you’ve got no ideas for how to market and expand your small business. There are rarely marketing departments within companies of this size. So it falls on your shoulders to assume the role of marketing manager. Get on to the Internet and expand your knowledge base and then get to work on taking some genuine action.
Talking to a small business consulting service can really help bring your small business to the next level. An consulting service can help determine and eliminate potential risk before problems even arise.